What was the impact of business performance on MSMEs during the COVID-19 pandemic?

The COVID-19 pandemic has caused changes in the pattern of interactions between people and has also had an impact on market traders in Indonesia. The purpose of this research is to increase the competitiveness of MSMEs through entrepreneurial orientation, market orientation and technology orientation toward product innovation and their impact on MSMEs' business performance. This study uses the partial least squares structural equation modeling (PLS-SEM), and convenience sampling was used to select 160 MSMEs for the study sample. Based on the path coefficients that lead to business performance, technology orientation has a value of 16.1, followed by product innovation with a value of 10.6, market orientation with a value of 0.009, and entrepreneurship orientation with a value of 0.004, which have a positive effect on business performance. But if you look at what influences product innovation, the first is technology orientation at 0.357, followed by market orientation at 0.325, and entrepreneurial orientation at 0.245. This means that technology orientation is vital in improving business performance and product innovation. © 2023 AESS Publications. All Rights Reserved.

EFFECT OF USING AMO THEORY ON GHRM ON SERVICE QUALITY WITH OCBE AS MEDIATION IN THE PANDEMIC TIME OF COVID-19 IN INDONESIA, SOE HOSPITAL

During the Corona Virus Pandemic (COVID-19 increasing in Indonesia, this research was conducted to determine the effect of Green Human Resources Management (GHRM) on Service Quality. They used AMO Theory as a GHRM and Organizational Behavior dimension for the Environment (OCBE) as a mediating variable. They were proven to have a positive and significant influence on Service Quality. This study's service variables use the dimensions of Quality Healthcare Service Quality (HEALTHQUAL) to test its application in hospitals owned by Indonesian State Own Enterprise (SOE). With a large respondent of 1004 respondents, the study was conducted in 19 hospitals in 19 cities/regencies in Indonesia. With the Variance Based Structural Equation Modeling (VB-SEM) method, the data is processed using SmartPLS (Partial Least Square). © 2020. All Rights Reserved.